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La créativité publicitaire responsable

La communication au service d'un discours responsable

Language FrenchFrench
Book Paperback
Book La créativité publicitaire responsable Aurélie Costantini
Libristo code: 15730148
Publishers Éditions universitaires européennes, November 2015
La situation économique, politique, et environnementale actuelle tend ŕ responsabiliser un consommat... Full description
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31.24 €
61.10  лв
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La situation économique, politique, et environnementale actuelle tend ŕ responsabiliser un consommateur de plus en plus difficile ŕ atteindre. Ce livre propose une étude comparée des moyens techniques et créatifs dont dispose la publicité pour accroître la confiance que lui porte sa cible. La question est abordée ŕ la fois du point de vue de l'annonceur, de l'agence et du consommateur. Cette étude de cas essaye de prouver que la publicité est tout ŕ fait en mesure de véhiculer un discours responsable.

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About the book

Full name La créativité publicitaire responsable
Author Aurélie Costantini
Language French
Binding Book - Paperback
Date of issue 2016
Number of pages 92
EAN 9783639547917
Libristo code 15730148
Publishers Éditions universitaires européennes
Weight 155
Dimensions 150 x 220 x 7

Categories

Biography, Literature & Literary studies > Biography & non-fiction prose > Literary essays
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