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Lean analytics : cómo utilizar los datos para crear más rápido una startup mejor

Language SpanishSpanish
Book Paperback
Book Lean analytics : cómo utilizar los datos para crear más rápido una startup mejor Alistair Croll
Libristo code: 12979577
Publishers Universidad Internacional de La Rioja S.A., August 2014
Seas el fundador de una startup rompedora o un intraemprendedor tratando de provocar cambios desde d... Full description
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Seas el fundador de una startup rompedora o un intraemprendedor tratando de provocar cambios desde dentro de una empresa, tu principal desafío consiste en crear un producto que la gente realmente quiera comprar. Lean Analytics te enseñará a testar y validar tu idea inicial, a encontrar los clientes adecuados y a desarrollar los mejores productos, así como a venderlos y hacer crecer a la empresa. Basado en la experiencia de un centenar de expertos e ilustrado con más de treinta casos de estudio, Lean Analytics proporciona una información valiosa y contrastada que ningún emprendedor debería desconocer. .Comprende los fundamentos del análisis de datos. .Estudia distintos modelos de negocio y aplícalos a nuevas empresas. .Encuentra la Única Métrica que Realmente Importa. .Descubre en qué métricas debes poner el foco y aprende a establecer límites de referencia. .Aplica los principios de Lean Analytics para hacer crecer a tu empresa y potenciar tus productos. Una guía eficaz para emprendedores y directivos que están buscando nuevas fuentes de crecimiento. "La competencia utilizará este libro para dejarte atrás." ùMike Volpe, CMO, Hubspot "Este libro es un gigantesco regalo para nuestra industria." ùZach Nies, Jefe de Tecnología, Rally Software "Tan útil para los jefes de producto de empresas multimillonarias como para emprendedores." ùJohn Stormer, Director Senior de Nuevos Productos, Salesforce.com

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About the book

Full name Lean analytics : cómo utilizar los datos para crear más rápido una startup mejor
Author Alistair Croll, Benjamin Yoskovitz, Javier López Manzano
Language Spanish
Binding Book - Paperback
Date of issue 2014
Number of pages 480
EAN 9788416125241
ISBN 8416125244
Libristo code 12979577
Publishers Universidad Internacional de La Rioja S.A.
Weight 774
Dimensions 240 x 160

Categories

Economics, Finance, Business & Management > Business & Management > Ownership & organization of enterprises > Small businesses & self-employed
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