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Lessons in Market Segmentation, Brand Management and Consumer Behavior

Language EnglishEnglish
Book Paperback
Book Lessons in Market Segmentation, Brand Management and Consumer Behavior Mahesh Gadekar
Libristo code: 13510937
Publishers LAP Lambert Academic Publishing, November 2015
The book is written for the students in the management faculty specializing in the domain of marketi... Full description
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31.90 €
62.40  лв
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The book is written for the students in the management faculty specializing in the domain of marketing management. Marketing management is one of the course which have attracted students from various domains. Number of students have acknowledge the domain of marketing management as one of the most interesting course that keeps the faculty and the students on the go. Present book attempts to discuss some of the important and basic topics in the marketing management - consumer behavior, market segmentation and brand management. It will help students to learn few things in an alternative approach.

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About the book

Full name Lessons in Market Segmentation, Brand Management and Consumer Behavior
Author Mahesh Gadekar
Language English
Binding Book - Paperback
Date of issue 2016
Number of pages 64
EAN 9783659901973
Libristo code 13510937
Publishers LAP Lambert Academic Publishing
Weight 112
Dimensions 150 x 220 x 4

Categories

Economics, Finance, Business & Management > Business & Management
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