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Make Marketing Matter

Name: Make Marketing Matter
Brand: Practical Inspiration Publishing
SKU: 51666584
Price: 34.11 EUR
Availability: InStock
Author: Emma Pownall
ISBN: 9781805760207

Emma Pownall

Language

English

Book Hardback

Libristo code: 51666584

Publishers Practical Inspiration Publishing, October 2026

Stop justifying marketing. Start architecting growth.Too often, CMOs find they're speaking a differe... Full description

Libristo code: 51666584

83 b

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34.11 €

66.70 лв

Expected in stock Expected 27. 10. 2026

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Stop justifying marketing. Start architecting growth.

Too often, CMOs find they're speaking a different language to the rest of the boardroom. Creativity and commerciality clash. Growth stalls. The exact opposite of what marketing leaders - and their boardroom peers - intended when investing in marketing.

There is a better way. Marketing leaders should be the architects of growth, building a marketing ecosystem that operates strategically across three dimensions: audience attention, business outcomes and growth strategy. A marketing ecosystem that shows impact, links to outcomes, and leads to recognizable revenue.

Drawing on her own boardroom experience and other real-world examples, Emma Pownall shows business leaders and marketers how to build ecosystem thinking, translate marketing strategy into business priorities, and elevate the role of marketing to be strategic, commercial and creative to drive attention that leads to action - the very reason marketing does matter to growth.