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Managing Public Relations and Brand Image through Social Media

Language EnglishEnglish
Book Hardback
Book Managing Public Relations and Brand Image through Social Media Punita Duhan
Libristo code: 10924807
Publishers IGI Global, May 2016
Provides the latest research and theoretical framework necessary to find ease in the shifting public... Full description
? points 507 b
208.20 €
407.20  лв
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Provides the latest research and theoretical framework necessary to find ease in the shifting public relations and reputation management worlds. It provides an overview of the tools and skills necessary to deftly sidestep public affronts and to effectively use online outlets to enhance an organisation's visibility and reputation.

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About the book

Full name Managing Public Relations and Brand Image through Social Media
Author Punita Duhan, Anurag Singh
Language English
Binding Book - Hardback
Date of issue 2016
Number of pages 353
EAN 9781522503323
ISBN 9781522503323
Libristo code 10924807
Publishers IGI Global
Weight 1242
Dimensions 290 x 226 x 31

Categories

Economics, Finance, Business & Management > Business & Management > Sales & marketing > Public relations
Computing & Information Technology > Digital lifestyle > Internet guides & online services > Social networking
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