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Managing Services

Name: Managing Services
Brand: Cambridge University Press
SKU: 02037227
Price: 76.27 EUR
Availability: InStock
Author: Nankervis
ISBN: 9780521606516

Nankervis

Alan (Curtin University of Technology

Perth)

Miyamoto

Yuki (Curtin University of Technology

Perth)

Taylor

Ruth (Curtin University of Technology

Perth)

Milton-Smith

John (Curtin Univer

Language

English

Book Paperback

Libristo code: 02037227

Publishers Cambridge University Press, October 2005

The rapid increase in global services during the last few decades is without doubt one of the most c... Full description

Libristo code: 02037227

186 b

76.27 €

149.17 лв

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The rapid increase in global services during the last few decades is without doubt one of the most challenging social, cultural, political, and especially economic, forces of our time. Services have supplanted agriculture, manufacturing and resources, as the primary source of international competitive advantage in many countries, providing wealth, employment, and almost unlimited future opportunities for growth, whether in traditional or more innovative forms. This book explores the strategic management of services through an Integrated Services Management Model which links operational, marketing, financial and human resource management functions, within a broad and diverse collection of international, regional, and local service contexts. It contains numerous case examples, student projects and exercises, designed to illustrate common problems and innovative approaches, with a particular focus on the Asia Pacific and Australasian regions.

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About the book

Full name Managing Services

Author Nankervis, Alan (Curtin University of Technology, Perth), Miyamoto, Yuki (Curtin University of Technology, Perth), Taylor, Ruth (Curtin University of Technology, Perth), Milton-Smith, John (Curtin Univer

Language

English

Binding Book - Paperback

Date of issue 2005

Number of pages 378

EAN 9780521606516

ISBN 0521606519

Libristo code 02037227

Publishers Cambridge University Press

Weight 681

Dimensions 177 x 247 x 20

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