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Markenpolitik

Markenwirkungen -- Markenfuhrung -- Markenforschung

Language GermanGerman
Book Paperback
Book Markenpolitik Carsten Baumgarth
Libristo code: 08906575
Publishers Gabler Verlag, September 2001
Dieses Lehrbuch vermittelt mit Markenwirkungen, Markenentscheidungen, Markenforschung und Markenkont... Full description
? points 121 b
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97.79  лв
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Dieses Lehrbuch vermittelt mit Markenwirkungen, Markenentscheidungen, Markenforschung und Markenkontexten dem Leser eine solide Basis, die das Verständnis komplexer Markenstrategien und aktueller Markenforschung erlaubt. Die Integration von zahlreichen Praxisbeispielen, kurzen Fallstudien sowie Wiederholungs -und Vertiefungsaufgaben unterstützen den Lerntransfer. Ein umfassendes Glossar und weitere Serviceabschnitte runden das Lehrbuch ab.

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About the book

Full name Markenpolitik
Language German
Binding Book - Paperback
Date of issue 2001
Number of pages 380
EAN 9783409116664
ISBN 9783409116664
Libristo code 08906575
Publishers Gabler Verlag
Weight 644
Dimensions 170 x 244 x 21
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