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Market-Oriented Technology Management

Name: Market-Oriented Technology Management
Brand: Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
SKU: 05273941
Price: 106.03 EUR
Availability: InStock
Author: Fred Y. Phillips
ISBN: 9783540412588

Innovating for Profit in Entrepreneurial Times

Fred Y. Phillips

Language

English

Book Hardback

Libristo code: 05273941

Publishers Springer-Verlag Berlin and Heidelberg GmbH & Co. KG, February 2001

Market-Oriented Technology Management develops fundamentals of technology cycles, technology acquisi... Full description

Libristo code: 05273941

257 b

106.03 €

207.37 лв

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Market-Oriented Technology Management develops fundamentals of technology cycles, technology acquisition, core technology management, and technology policy. These principles enable managers to find, acquire and develop technologies, add value to them, and make a profit in the environment of short life cycles andrapid price reductions typical of the electronics, semiconductor, and other globally hypercompetitive industries. Examples from high technology companies illustrate the application of these principles in the context of current industry issues.The book has been tested in courses for MBA students at the Austin (Texas) Technology Incubator and for managers and executives in Oregon's Silicon Forest.Every insertion of a new technology or product must be sold, whether the insertion is purely intraorganizational or whether a vendor company is selling to a buyer company. The book's emphasis on marketing is a distinctive feature.