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Marketing 5.0

Language GermanGerman
Book Hardback
Book Marketing 5.0 Hermawan Kartajaya
Libristo code: 35570693
Publishers Campus Verlag GmbH, November 2021
Neues vom Marketing-GroßmeisterDrei tiefgreifende Entwicklungen prägen die Zukunft des Marketing: dr... Full description
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41.52 €
81.21  лв
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Neues vom Marketing-GroßmeisterDrei tiefgreifende Entwicklungen prägen die Zukunft des Marketing: drastischer technologischer Fortschritt, verändertes Kundenverhalten und Umbrüche in bisher funktionierenden Geschäftsmodellen. Marketing 5.0 beschreibt zugänglich und praxistauglich, wie Unternehmen mit neuen Marketingstrategien auf diese Entwicklungen reagieren können, um Märkte für ihre Produkte und Dienstleistungen zu erschließen. Die Autoren zeigen unter anderem, wie- mit Augmented Reality und Virtual Reality überzeugende Customer Journeys entwickelt werden,- Künstliche Intelligenz Marketingkampanen revolutioniert und- Transmediales Storytelling für Kundenbegeisterung sorgt.»An Marketing 5.0 beeindruckt mich ganz besonders, wie es die Wirkmacht moderner Technologien mit dem neu entstehenden Wertesystem der Menschheit kombiniert. Das Buch vermittelt zukünftigen Marketers das nötige Verständnis für diese Kombination und die Möglichkeiten, daraus effektive und nachhaltige Aktionen zu entwickeln.«Hermann Simon, Gründer und Honorary Chairman von Simon-Kucher & Partners

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About the book

Full name Marketing 5.0
Author Hermawan Kartajaya, Iwan Setiawan
Language German
Binding Book - Hardback
Date of issue 2021
Number of pages 239
EAN 9783593514802
ISBN 359351480X
Libristo code 35570693
Publishers Campus Verlag GmbH
Weight 412
Dimensions 138 x 217 x 21

Categories

Economics, Finance, Business & Management > Business & Management > Sales & marketing
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