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Marketing Research: Methodologies and Digital Techniques

Name: Marketing Research: Methodologies and Digital Techniques
Brand: SAGE Publications (RJ)
SKU: 33291603
Price: 43.56 EUR
Availability: InStock
Author: Phil Harris
ISBN: 9781446299654

Phil Harris

Ben Binsardi

Alexis Mclean

Language

English

Book Paperback

Libristo code: 33291603

Publishers SAGE Publications (RJ)

This textbook offers an affordable comprehensive ‘no frills′ overview of both the qualitative and qu... Full description

Libristo code: 33291603

106 b

43.56 €

85.19 лв

In stock at our supplier Shipping in 14-20 days

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This textbook offers an affordable comprehensive ‘no frills′ overview of both the qualitative and quantitative research methods available to marketing researchers, with a special emphasis on online tools, techniques and technology, social media and the general impact of the digital environment on research methodology. Packed with case studies and real world examples throughout, the authors regularly draw on the likes of Facebook and Twitter to help align studies with the here and now. Its breadth and depth of coverage, both philosophical and technical, fully supports students′ understanding and undertaking of research as part of a marketing qualification at upper undergraduate, postgraduate and doctoral levels.