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Marketing the Museum

Language EnglishEnglish
Book Paperback
Book Marketing the Museum Fiona McLean
Libristo code: 06745321
Publishers Taylor & Francis Ltd, December 1996
Are the theories of marketing in any way relevant to the experience of visiting a museum? This study... Full description
? points 167 b
69.21 €
135.35  лв
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Are the theories of marketing in any way relevant to the experience of visiting a museum? This study shows how marketing can be tailored to the needs of museums and play a useful and acceptable role in today's museums, in achieving their ultimate purpose of serving the community.

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About the book

Full name Marketing the Museum
Author Fiona McLean
Language English
Binding Book - Paperback
Date of issue 1996
Number of pages 268
EAN 9780415152938
ISBN 9780415152938
Libristo code 06745321
Publishers Taylor & Francis Ltd
Weight 500
Dimensions 178 x 254 x 20

Categories

Reference, Information & Interdisciplinary subjects > Library & information sciences / Museology > Museology & heritage studies
Economics, Finance, Business & Management > Business & Management > Sales & marketing
Reference, Information & Interdisciplinary subjects > Encyclopaedias & reference works
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