Contact
How to shop
Delivery
Shopping guide
Marketing
A Critical Textbook
English
387 b
Up to 30 days for returns
Customers also purchased
/
Paperback
18.08
€
35.36 лв
/
Paperback
143.53
€
280.72 лв
/
Paperback
34.09
€
66.68 лв
/
Paperback
33.47
€
65.46 лв
/
Paperback
56.63
€
110.76 лв
/
Sheet music
42.07
€
82.28 лв
/
Paperback
19.12
€
37.39 лв
/
Paperback
12.74
€
24.92 лв
/
Hardback
24.45
€
47.83 лв
Written by a team of renowned experts in the field, Marketing: A Critical Textbook provides a unique introduction and overview of critical approaches to marketing. Ideally suited to advanced students of marketing, the book uses examples and 'real world' case studies to illustrate and discuss major alternative and critical perspectives on the subject, enabling students to constructively question the conventional assumptions, concepts and models with which they are already familiar. - Explains and debates key concepts in a clear, readable and concise manner. - Provides practical and innovative demonstrations of abstract and difficult concepts through classroom exercises and individual and group activities. - Includes a glossary of critical marketing terms. - Additional material on the companion website, including a full Instructor's Manual and free access to full-text journal articles for students.
About the book
English
Give this book today
It's easy
1 Add to cart and choose Deliver as present at the checkout 2 We'll send you a voucher 3 The book will arrive at the recipient's addressYou might also be interested in
/
Hardback
33.47
€
65.46 лв
/
Paperback
11.81
€
23.10 лв
/
Paperback
7.56
€
14.79 лв
/
Paperback
30.77
€
60.19 лв
/
Hardback
159.65
€
312.24 лв