Contact
How to shop
Delivery
Shopping guide
Marshall McLuhan
English
84 b
Up to 30 days for returns
Customers also purchased
/
Paperback
68.80
€
134.55 лв
/
Paperback
47.73
€
93.35 лв
/
Paperback
17.00
€
33.25 лв
/
Paperback
13.15
€
25.72 лв
In a culture like ours, long accustomed to splitting and dividing all things as a means of control, it is sometimes a bit of a shock to be reminded that, in operational and practical fact, the medium is the message. When first published, Marshall McLuhan's Understanding Media made history with its radical view of the effects of electronic communications upon man and life in the twentieth century. This edition of McLuhan's best-known book both enhances its accessibility to a general audience and provides the full critical apparatus necessary for scholars. In Terrence Gordon's own words, "McLuhan is in full flight already in the introduction, challenging us to plunge with him into what he calls 'the creative process of knowing.'" Much to the chagrin of his contemporary critics McLuhan's preference was for a prose style that explored rather than explained. Probes, or aphorisms, were an indispensable tool with which he sought to prompt and prod the reader into an "understanding of how media operate" and to provoke re
About the book
English
Give this book today
It's easy
1 Add to cart and choose Deliver as present at the checkout 2 We'll send you a voucher 3 The book will arrive at the recipient's addressYou might also be interested in
/
Paperback
49.53
€
96.87 лв
/
Paperback
18.80
€
36.77 лв
/
Paperback
56.16
€
109.83 лв
/
Paperback
20.70
€
40.49 лв
/
Paperback
21.73
€
42.50 лв
Hi! I'm Libroamiko, your book advisor.
How can I help you?