Check order status
LIBRISTO
LIBROAMANTO
mandatory
Forgotten password
Become part of a community of book lovers from all over the world and get access to a whole bunch of benefits. Create an account for free
0
Free delivery for purchases over 69.99 €
Speedy courier 3.49 € Speedy point 3.49 € Еконт courier 3.99 € Еконтомат/Офис на Еконт 3.99 € Ekont Box 3.99 € Sameday courier 3.99 € Sameday Box 3.99 € Box Now 3.99 €
phone Contact phoneHow to shop
Free delivery for orders over 69.99€

Measuring Advertising Effectiveness

Language EnglishEnglish
Book Paperback
Book Measuring Advertising Effectiveness William D. Wells
Libristo code: 06592455
Publishers Taylor & Francis Inc, May 1997
Acknowledging that advertisements are complex phenomena that require detailed investigation, this bo... Full description
? points 257 b
106.36 €
208.01  лв
In stock at our supplier Shipping in 14-21 days

Up to 30 days for returns

Customers also purchased

Grundriss der kirchlichen Kunstaltertümer in Deutschland von den Anfängen bis zum 18. Jahrhundert Heinrich Bergner / Book Paperback
common.buy 36.78 € 71.93 лв
Cinema italiano: forme, identità, stili di vita Roberto De Gaetano / Book Paperback
common.buy 23.53 € 46.03 лв
CHARLES GOUNOD: BRIEF MASS (SATB/ORGAN) CHANT GOUNOD Book binding.
common.buy 17.53 € 34.29 лв
Pájaro lindo de la madrugá ZOE VALDES / Audio Audio CD
common.buy 25.91 € 50.68 лв
Aktionsgemeinschaft finites Verb + Infinitiv im spanischen Formensystem Karl-Hermann Körner / Book Hardback
common.buy 125.45 € 245.35 лв
Blick vom Dorf Cordon auf das Mont-Blanc-Massiv (Puzzle) Frauke Scholz / Game/Toy Game
common.buy 35.90 € 70.21 лв
Mobiliário Urbano: design, funcionalidade, racionalidade e emotividade Glielson Nepomuceno Montenegro / Book Paperback
common.buy 70.61 € 138.10 лв
La storia in un rombo. Auto d'epoca in una collezione ideale dalle origini agli anni '50 Barbara Brevi / Book Hardback
common.buy 62.85 € 122.92 лв
Przywiazanie w psychoterapii David J. Wallin / Book Paperback
common.buy 16.14 € 31.56 лв
Arbeitsverm gen Sabine Pfeiffer / Book Paperback
common.buy 54.83 € 107.24 лв
Sonne Der Renaissance Alexander Von Gleichen-Russwurm / Book Paperback
common.buy 51.83 € 101.37 лв

Acknowledging that advertisements are complex phenomena that require detailed investigation, this book explores the multidimensional nature of advertising's diverse effects from both academic and applied perspectives. It also addresses the problems and limitations of advertising.

Actress & Polyglot
EWA KASP for
Play video
Ewa Kasp
Libristo has the largest selection of foreign-language books. That’s why I buy my books there.

About the book

Full name Measuring Advertising Effectiveness
Author William D. Wells
Language English
Binding Book - Paperback
Date of issue 1997
Number of pages 424
EAN 9780805828122
ISBN 9780805828122
Libristo code 06592455
Publishers Taylor & Francis Inc
Weight 780
Dimensions 153 x 230 x 20

Categories

Society & Social Sciences > Sociology & anthropology > Sociology > Social research & statistics
Economics, Finance, Business & Management > Business & Management > Sales & marketing > Advertising
Reference, Information & Interdisciplinary subjects > Research & information: general > Information theory
Society & Social Sciences > Psychology
Give this book today
It's easy
1 Add to cart and choose Deliver as present at the checkout 2 We'll send you a voucher 3 The book will arrive at the recipient's address

You might also be interested in

Mind-ful Tech The Tech Bros / Book Paperback
common.buy 13.91 € 27.21 лв
Affordable
Solos for Young Violinists, Vol 3: Selections from the Student Repertoire Barbara Barber / Audio Audio
common.buy 24.98 € 48.86 лв
BEARS Do Your Kids Know This?: A Children's Picture Book Tanya Turner / Book Paperback
common.buy 11.17 € 21.84 лв
The Best Ever Guide to Getting Out of Debt for South Africans: Hundreds of Ways to Ditch Your Debt, Manage Your Money and Fix Your Finances Mark Geoffrey Young / Book Paperback
common.buy 8.53 € 16.68 лв
Laughs & Giggles G. Nyla Phillips / Book Paperback
common.buy 10.34 € 20.23 лв
Top
Town Mouse and Country Mouse Susanna Davidson / Book Paperback
common.buy 7.03 € 13.75 лв
Counterpoint: Essays in Archaeology and Heritage Serena Sabatini / Book Paperback
common.buy 174.07 € 340.46 лв
My Chess Hans Ree / Book Paperback
common.buy 24.57 € 48.05 лв
Faith's Legacy Fabiola Powell / Book Hardback
common.buy 27.57 € 53.92 лв
Deep Face Technique for Facial Recognition Amarpreet Singh / Book Paperback
common.buy 41.48 € 81.14 лв
Forgiveness DSS John-Roger / Book Paperback
common.buy 10.60 € 20.73 лв
Coming soon
Looking Back Charles Harrison / Book Paperback
common.buy 25.45 € 49.77 лв
Top
Peaky Blinders: The Complete Collection / Video DVD
common.buy 51.62 € 100.97 лв

Login

Log in to your account. Don't have a Libristo account? Create one now!

 
mandatory
mandatory
Forgotten password

Don’t have an account? Discover the benefits of having a Libristo account!

With a Libristo account, you'll have everything under control.

Create a Libristo account
Book advisor Libroamiko
Hi, I'm Libroamiko, can I help?