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Media Analytics

Name: Media Analytics
Brand: Taylor & Francis Ltd
SKU: 43109346
Price: 83.05 EUR
Availability: InStock
Author: Hollifield
ISBN: 9781138581050

Understanding Media, Audiences, and Consumers in the 21st Century

Hollifield

Ann (University of Georgia

USA)

Coffey

Amy Jo (University of Florida

USA)

Language

English

Book Paperback

Libristo code: 43109346

Publishers Taylor & Francis Ltd, June 2023

This textbook takes a case study approach to media and audience analytics. Realizing the best way to... Full description

Libristo code: 43109346

202 b

83.05 €

162.42 лв

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This textbook takes a case study approach to media and audience analytics. Realizing the best way to understand analytics in the digital age is to practice it, the authors have created a collection of cases using data sets that present real and hypothetical scenarios for students to work through.

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About the book

Full name Media Analytics

Author Hollifield, Ann (University of Georgia, USA), Coffey, Amy Jo (University of Florida, USA)

Language

English

Binding Book - Paperback

Date of issue 2023

Number of pages 408

EAN 9781138581050

Libristo code 43109346

Publishers Taylor & Francis Ltd

Weight 654

Dimensions 152 x 229

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