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Multinationals in a New Era

Name: Multinationals in a New Era
Brand: Palgrave Macmillan
SKU: 12043530
Price: 118.29 EUR
Availability: InStock
Author: J. Taggart
ISBN: 9781349427789

International Strategy and Management

J. Taggart

M. Berry

M. McDermott

Language

English

Book Paperback

Libristo code: 12043530

Publishers Palgrave Macmillan, January 2001

This eighth volume in the AIB series focuses on globalisation and international business, and presen... Full description

Libristo code: 12043530

288 b

118.29 €

231.36 лв

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This eighth volume in the AIB series focuses on globalisation and international business, and presents the work of leading international business scholars delivered at the 27th Academy of International Business conference at the University of Strathclyde. Contributions examine how the underlying characteristics of International Business are changing as we move into early part of the twenty-first century. The three points of focus are - internationalisation of small and medium-sized enterprises and the growing occurrence of 'born' internationalisers - the impact of culture, structure and technology on managing the multinational corporation - the implementation of international strategy through the roles and activities of foreign subsidiaries The book successfully brings together an integrated set of research concepts and results to present some contrasting views about the nature and effects of globalisation as the multinational continues to develop in the 21st century.