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Neuro Design

Language GermanGerman
Book Hardback
Book Neuro Design Martin Ludwig Hofmann
Libristo code: 21293692
Publishers Brill I Fink, February 2019
Wie lässt sich mit typographischer Gestaltung die Gehirntätigkeit steuern? Warum kaufen Menschen im... Full description
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65.44  лв
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Wie lässt sich mit typographischer Gestaltung die Gehirntätigkeit steuern? Warum kaufen Menschen im Supermarkt plötzlich die doppelte Menge an Dosensuppen? Und was bewirkt der Halo-Effekt beim Branding?Es gibt viel, was Design und Marketing von Neurowissenschaften und Psychologie lernen können. Dieses Buch will Designern und Marketingexperten einen Zugang zu diesem wichtigen Bereich ermöglichen. Dazu führt es in die Grundlagen des Neuro-Designs ein und vermittelt konkrete Techniken für die Berufspraxis.

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About the book

Full name Neuro Design
Author Martin Ludwig Hofmann
Language German
Binding Book - Hardback
Date of issue 2019
Number of pages 231
EAN 9783770564200
ISBN 3770564200
Libristo code 21293692
Publishers Brill I Fink
Weight 402
Dimensions 139 x 218 x 22

Categories

The Arts > Industrial / commercial art & design > Product design
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