Check order status
LIBRISTO
LIBROAMANTO
mandatory
Forgotten password
Become part of a community of book lovers from all over the world and get access to a whole bunch of benefits. Create an account for free
0
Free delivery for purchases over 69.99 €
Speedy courier 3.99 € Speedy point 3.99 € Еконт courier 4.49 € Еконтомат/Офис на Еконт 4.49 € Ekont Box 4.49 € Sameday courier 4.49 € Sameday Box 4.49 € Box Now 4.49 €
phone Contact phoneHow to shop
Free delivery for orders over 69.99€

On Air Promotion

Zuschauercluster als Lösung einer strategischen Planung

Language GermanGerman
Book Paperback
Book On Air Promotion Marc Lange
Libristo code: 06993707
Publishers VDM Verlag Dr. Müller, November 2007
Die On Air Promotion hat als klassische Eigenwerbung in der TV-Branche ihren Stellenwert in der Wert... Full description
? points 152 b
62.51 €
122.27  лв
Print on demand Shipping in 17-27 days

Up to 30 days for returns

Customers also purchased

Iphigénie en Thuringe Ghislain de Diesbach Book Paperback
common.buy 25.00 € 48.90 лв
Etudes Élémentaires Et Progresives De La Parole De Dieu, Volume 3 Louis Burnier / Book Paperback
common.buy 26.55 € 51.92 лв
El hombre maquina JULIEN OFFRAY DE LA METTRIE / Audio Audio CD
common.buy 16.67 € 32.60 лв
Water Walker: How to Embrace Uncertainty and Do What Seems Impossible Sirena Moore-Thomas / Book Paperback
common.buy 19.75 € 38.64 лв
Chinese Step by Step: Level Three Huijun Liu / Book Paperback
common.buy 16.36 € 31.99 лв
Adventures of a Far Away Bear June Earle / Book Paperback
common.buy 15.59 € 30.48 лв
Nicolo:iniciació al violí PABLO CORTES AVILES / Book Paperback
common.buy 27.16 € 53.13 лв
In fuga controvento. Pedalando sulle strade del mondo alla scoperta di se stessi Paola Gianotti / Book Paperback
common.buy 18.16 € 35.52 лв
Webb on Watercolor FRANK WEBB / Book Paperback
common.buy 30.41 € 59.47 лв
Top
Beyond the Odyssey EVANS MAZ / Book Paperback
common.buy 9.72 € 19.01 лв
Nonlinear Problems In Random Theory Norbert Wiener / Book Paperback
common.buy 26.55 € 51.92 лв
Psyhearchitecture Codrutza Iana / Book Paperback
common.buy 44.30 € 86.64 лв
El fuego de la Tierra : cronicón novelado, deconstruido, coral y patriótico Pedro Lozano Bartolozzi / Book Paperback
common.buy 22.22 € 43.47 лв
Duck and Penguin Do Not Like Sleepovers Julia Woolf / Book Paperback
common.buy 7.61 € 14.88 лв
In-vitro Drug Delivery System for Clarithromycin Bishwambhar Mishra / Book Paperback
common.buy 31.95 € 62.49 лв
Top
Polish Alphabet James Paul Wallis / Book Paperback
common.buy 6.63 € 12.97 лв
Эстетический интеллект. Как его развивать и использовать в бизнесе и жизни П. Браун / Book Hardback
common.buy 23.87 € 46.69 лв
Dai discordi bellissima armonia Digiuseppe Annapaola / Book Paperback
common.buy 19.86 € 38.84 лв
Computer Support for Successful Project Management Ulhaus M. Samant / E-book Adobe ePub DRM
common.buy 6.63 € 12.97 лв
Szerelem öt felvonásban Daniela Krien / Book Hardback
common.buy 10.80 € 21.12 лв
Catena Aurea: Commentary on the Four Gospels, Collected out of the Works of the Fathers; Volume 1 Aquinas Thomas / Book Paperback
common.buy 23.61 € 46.18 лв
Creature: Poems Marsha de la O / Book Paperback
common.buy 14.61 € 28.57 лв
Brain Games - To Go - Sudoku Puzzles Brain Games / Book Paperback
common.buy 8.38 € 16.39 лв
Digital Liturgies Samuel James / Book Paperback
common.buy 17.34 € 33.91 лв

Die On Air Promotion hat als klassische Eigenwerbung in der TV-Branche ihren Stellenwert in der Wertschöpfungskette gefunden. Sie soll die Zuschauer motivieren die beworbene Sendung einzuschalten, um so die Quote zu steigern. §In Anbetracht des zunehmend stärkeren Wettbewerbs im Fernsehmarkt, bei gleichzeitig sinkenden Werbeeinnahmen, spielt die On Air Promotion somit eine immer wichtigere Rolle in Bezug auf die Wirtschaftlichkeit eines TV-Senders.§Der Autor Marc Lange gibt einen einführenden Überblick über die Arten und Formen der On Air Promotion und über deren betriebswirtschaftliche Einordnung. §Besonderes Augenmerk wird auf den Prozess der Planung gelegt. Das vom Autor entwickelte und dargestellte Modell will versuchen die Streuverluste der klassischen Mediaplanung - die zumeist auf dem klassischen Zielgruppenkonzept basiert - zu minimieren. Dazu benutzt er, unter Verwendung von realen GfK Daten, ein der Clusteranalyse ähnliches Verfahren. §Ausgehend von der On Air Promotion eines Fernsehsenders, zeigt das Buch auch im Bereich der TV-Werbung einen zukunftweisenden Weg auf, wie Mediakampagnen in Zukunft in Form von Zuschauer-Controlling optimiert werden können.

Actress & Polyglot
EWA KASP for
Play video
Ewa Kasp
Libristo has the largest selection of foreign-language books. That’s why I buy my books there.

About the book

Full name On Air Promotion
Author Marc Lange
Language German
Binding Book - Paperback
Date of issue 2008
Number of pages 156
EAN 9783836456760
Libristo code 06993707
Publishers VDM Verlag Dr. Müller
Weight 249
Dimensions 150 x 220 x 9

Categories

Reference, Information & Interdisciplinary subjects > Library & information sciences / Museology
Give this book today
It's easy
1 Add to cart and choose Deliver as present at the checkout 2 We'll send you a voucher 3 The book will arrive at the recipient's address

You might also be interested in

Staudinger Kommentar zum BGB Familienrecht §§ 1741-1772 (Adoption) No Contributor / Book Hardback
common.buy 238.03 € 465.55 лв
Atalanta Läufer_in Lilly Axster / Book Paperback
common.buy 10.54 € 20.62 лв
Better Than the Beach / Book Paperback
common.buy 10.85 € 21.22 лв
We Created Chavez George Ciccariello Maher / Book Paperback
common.buy 43.94 € 85.94 лв
Top
Land of Stories: The Enchantress Returns Chris Colfer / Book Paperback
common.buy 9.72 € 19.01 лв
Potential Distribution Theorem and Models of Molecular Solutions Tom L. BeckMichael E. PaulaitisLawrence R. Pratt / Book Paperback
common.buy 64.37 € 125.89 лв
Topics in Modal Analysis I, Volume 5 R. Allemang / Book Paperback
common.buy 306.83 € 600.10 лв
Doctors and Paintings John Middleton / Book Paperback
common.buy 41.98 € 82.11 лв
Unemployment David M Haugen / Book Paperback
common.buy 39.05 € 76.38 лв
New Humor in the Progressive Era Rick DesRochers / Book Hardback
common.buy 59.94 € 117.23 лв
Koto Bolofo: Paper Making Koto Bolofo / Book Hardback
common.buy 55.00 € 107.57 лв
Quest for Modernity Roel Meijer / Book Hardback
common.buy 151.22 € 295.77 лв
Sartre and the Moral Limits of War and Terrorism Jennifer Ang Mei Sze / Book Hardback
common.buy 266.85 € 521.91 лв
Politique d''acquisition Des Archives Historiques Soufiane Bouharrat / Book Paperback
common.buy 88.45 € 172.99 лв
Drahé kameny a šperky Wolfgang Hahl / Book Hardback
common.buy 7.87 € 15.39 лв
Seventh Port Patricia McCune Irvine / Book Paperback
common.buy 12.34 € 24.14 лв
End of the Beginning Buckner F. Jr. Melton / Book Paperback
common.buy 23.25 € 45.48 лв
Becoming Your True Self Vivian Broughton / Book Paperback
common.buy 11.83 € 23.14 лв
Cultural Security: Evaluating The Power Of Culture In International Affairs Erik Nemeth / Book Hardback
common.buy 116.85 € 228.54 лв
Amorous Humours and Audacious Adventures of One Wh++++++++d [i.E. George Whitefield] ... by a Muggletonian. [a Satire in Verse.] Anonymous / Book Paperback
common.buy 12.91 € 25.25 лв
Histoire Des Races Maudites de la France Et de l'Espagne. T. 2 (Ed.1847) Francisque Michel / Book Paperback
common.buy 25.52 € 49.91 лв
La France Protestante, (Ed.1846-1859) Eugene Haag / Book Paperback
common.buy 36.37 € 71.14 лв
Film Text Analysis Janina Wildfeuer / Book Hardback
common.buy 266.85 € 521.91 лв
Describing the Hand of God Robert Brennan / Book Paperback
common.buy 37.20 € 72.75 лв

Login

Log in to your account. Don't have a Libristo account? Create one now!

 
mandatory
mandatory
Forgotten password

Don’t have an account? Discover the benefits of having a Libristo account!

With a Libristo account, you'll have everything under control.

Create a Libristo account
Book advisor Libroamiko
Hi, I'm Libroamiko, can I help?