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Perceived Brand Localness

Name: Perceived Brand Localness
Brand: Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
SKU: 25209792
Price: 51.39 EUR
Availability: InStock
Author: Jörg Igelbrink
ISBN: 9783658287665

An Empirical Study of the German Fashion Market

Jörg Igelbrink

Language

English

Book Paperback

Libristo code: 25209792

Publishers Springer-Verlag Berlin and Heidelberg GmbH & Co. KG, December 2019

Jörg Igelbrink's study provides the disclosure of a comprehensive explanation approach of the consum... Full description

Libristo code: 25209792

125 b

51.39 €

100.51 лв

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Jörg Igelbrink's study provides the disclosure of a comprehensive explanation approach of the consumers purchase motivation and attitude towards local fashion brands. The structure equation model reveals six direct impacts on the consumers LFB attitude. The author's findings identify a new consumer typology presenting a model of four positive consumer-attitude-types such as the influencing Realign Performance Advocates. In the research field of consumer behaviour the new consumer typology illustrates both the consumer purchase motivation and derived local fashion brand positioning.