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Primer for Integrated Marketing Communications

Language EnglishEnglish
Book Hardback
Book Primer for Integrated Marketing Communications Patrick De Pelsmacker
Libristo code: 06698131
Publishers Taylor & Francis Ltd, July 2004
This textbook is the first introductory primer on integrated marketing communications. It combines t...
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This textbook is the first introductory primer on integrated marketing communications. It combines theory and practice to show students of marketing how different aspects of integrated marketing communications (IMC) work together.

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About the book

Full name Primer for Integrated Marketing Communications
Author Patrick De Pelsmacker
Language English
Binding Book - Hardback
Date of issue 2004
Number of pages 208
EAN 9780415314206
ISBN 9780415314206
Libristo code 06698131
Publishers Taylor & Francis Ltd
Weight 499
Dimensions 156 x 234 x 15

Categories

Economics, Finance, Business & Management > Business & Management > Sales & marketing
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