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Private Label Strategy

Language EnglishEnglish
Book Hardback
Book Private Label Strategy Kumar Nirmalya
Libristo code: 04218550
Publishers Harvard Business Review Press, February 2007
Subtitled, }How To Meet The Store Brand Challenge{. Packed with detailed international case studies,...
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Subtitled, }How To Meet The Store Brand Challenge{. Packed with detailed international case studies, valuable visuals, and hands-on tools, this book enables managers to navigate profitably in this radically altered landscape.

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About the book

Full name Private Label Strategy
Author Kumar Nirmalya
Language English
Binding Book - Hardback
Date of issue 2007
Number of pages 288
EAN 9781422101674
ISBN 1422101673
Libristo code 04218550
Publishers Harvard Business Review Press
Weight 612
Dimensions 166 x 240 x 26

Categories

Economics, Finance, Business & Management > Business & Management > Sales & marketing
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