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Product Management

Value, quality, cost, price, profit and organization

Language EnglishEnglish
Book Hardback
Book Product Management Harry E. Cook
Libristo code: 01386899
Publishers Chapman and Hall, August 1997
This book develops a quantitative structured methodology for managing the development of new product... Full description
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235.85 €
461.28  лв
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This book develops a quantitative structured methodology for managing the development of new products for highly competitive markets. Particular attention has been given to integrating a number of experimental tools and concepts within a common framework including marketing research. Taguchi methods, value benchmarking, value engineering, total quality management, activity based costing, concurrent engineering, statistical quality control, systems engineering, and organization treated today as related but separate tools and concepts. The reader should gain an understanding of how these tools complement each other and when they can be used most effectively to aid product decision making.

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About the book

Full name Product Management
Author Harry E. Cook
Language English
Binding Book - Hardback
Date of issue 1997
Number of pages 412
EAN 9780412799402
ISBN 0412799405
Libristo code 01386899
Publishers Chapman and Hall
Weight 798
Dimensions 163 x 240 x 31

Categories

Economics, Finance, Business & Management > Business & Management > Management & management techniques > Management of specific areas > Production & quality control management
Economics, Finance, Business & Management > Business & Management > Sales & marketing > Market research
Technology, Engineering, Agriculture > Technology: general issues > Engineering: general
Technology, Engineering, Agriculture > Mechanical engineering & materials > Mechanical engineering
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