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Product Placement in Hollywood Films

A History

Language EnglishEnglish
Book Paperback
Book Product Placement in Hollywood Films Kerry Segrave
Libristo code: 06367594
Publishers McFarland & Company, July 2004
This is the history of advertising in motion pictures from the slide ads of the 1890s to the common... Full description
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81.64  лв
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This is the history of advertising in motion pictures from the slide ads of the 1890s to the common practice of product placement in the present. This work addresses such topics as television's conditioning of filmgoers to accept commercials, companies' donation of props, the debate about smoking and drinking in , and "product displacement".

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About the book

Full name Product Placement in Hollywood Films
Author Kerry Segrave
Language English
Binding Book - Paperback
Date of issue 2004
Number of pages 250
EAN 9780786419043
ISBN 9780786419043
Libristo code 06367594
Publishers McFarland & Company
Weight 348
Dimensions 230 x 155 x 17

Categories

Place qualifiers > The Americas > North America (USA & Canada) > United States of America, USA
Economics, Finance, Business & Management > Business & Management > Sales & marketing > Advertising
Economics, Finance, Business & Management > Industry & industrial studies > Media, entertainment, information & communication industries > Cinema, TV & Radio industries
The Arts > Performing arts > Films, cinema
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