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Professional and Practitioner's Guide to Public Relations Research, Measurement, and Evaluation

Language EnglishEnglish
Book Paperback
Book Professional and Practitioner's Guide to Public Relations Research, Measurement, and Evaluation David Michaelson
Libristo code: 15838155
Publishers Business Expert Press, January 2017
Contemporary public relations practice has developed over the last several decades from the weak thi... Full description
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Contemporary public relations practice has developed over the last several decades from the weak third sister in marketing, advertising, and public relations mix to a full player. To help you keep up to speed with the exciting changes and developments of p

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About the book

Full name Professional and Practitioner's Guide to Public Relations Research, Measurement, and Evaluation
Author David Michaelson, Don W. Stacks
Language English
Binding Book - Paperback
Date of issue 2017
Number of pages 289
EAN 9781631577611
ISBN 1631577611
Libristo code 15838155
Publishers Business Expert Press
Weight 472
Dimensions 228 x 153 x 24

Categories

Economics, Finance, Business & Management > Business & Management > Sales & marketing > Public relations
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