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Programmintegrierte Fernsehwerbung in Europa

Language GermanGerman
Book Paperback
Book Programmintegrierte Fernsehwerbung in Europa Oliver Schaar
Libristo code: 12667220
Publishers Nomos Verlagsges.MBH + Co, May 2001
Programmintegrierte Werbeformen - als Beispiele lassen sich Programmsponsoring und Product Placement... Full description
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56.05 €
109.63  лв
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Programmintegrierte Werbeformen - als Beispiele lassen sich Programmsponsoring und Product Placement nennen - sind längst zur Fernsehrealität geworden. Der Autor analysiert, inwieweit die anwendbaren nationalen Regelungswerke und die der europäischen Gemeinschaft in der Lage sind, Werbemischformen, die im Grenzbereich zwischen "eigentlicher Fernsehwerbung" und redaktionellem Fernsehprogramm anzusiedeln sind, zu erfassen. Er zeigt regulatorische Schwachstellen auf und erarbeitet Lösungswege.

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About the book

Full name Programmintegrierte Fernsehwerbung in Europa
Author Oliver Schaar
Language German
Binding Book - Paperback
Date of issue 2001
Number of pages 302
EAN 9783789072741
ISBN 3789072745
Libristo code 12667220
Publishers Nomos Verlagsges.MBH + Co
Weight 450
Dimensions 151 x 226 x 22

Categories

Society & Social Sciences > Society & culture: general > Cultural & media studies > Media studies > Media studies: TV & society
Law > Laws of specific jurisdictions & specific areas of law > Entertainment & media law
Law > Laws of specific jurisdictions & specific areas of law > Public Law
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