Contact
How to shop
Delivery
Shopping guide
Regional Multinationals
English
129 b
Up to 30 days for returns
Customers also purchased
/
Paperback
44.64
€
87.32 лв
/
Paperback
15.65
€
30.61 лв
/
Paperback
26.36
€
51.56 лв
/
Paperback
67.41
€
131.84 лв
Although many firms label themselves 'global', very few can back this up with truly global sales and operations. In The Regional Multinationals Alan Rugman examines first-hand data from multinationals and finds that most multinationals are strongly regional, with international operations in their home regions of North America, the US or Asia. Only a tiny proportion of the world's top 500 companies actually sell the same product and deliver the same services around the world. Rugman exposes the facts behind the popular myths of doing business globally, explores a variety of regional models and offers an authoritative agenda for future business strategy. The Regional Multinationals is the essential resource for all academics and students in International Business, Organization and Strategic Management, as well as those with an interest in finding out how multinationals really work in practice and how future strategy must respond.
About the book
English
Give this book today
It's easy
1 Add to cart and choose Deliver as present at the checkout 2 We'll send you a voucher 3 The book will arrive at the recipient's addressYou might also be interested in
/
Hardback
34.24
€
66.97 лв
/
Hardback
379.54
€
742.31 лв
/
Paperback
33.16
€
64.85 лв
/
Paperback
12.30
€
24.06 лв
Hi! I'm Libroamiko, your book advisor.
How can I help you?