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Reputation

Kompensation von Kommunikations- und Informationsasymmetriendurch Vertrauen

Language GermanGerman
Book Paperback
Book Reputation Stephanie Rauscher
Libristo code: 06811475
Publishers VDM Verlag Dr. Müller, November 2007
Durch den steigenden Wettbewerbsdruck und die Globalisierungwurde Reputation zu einem ausschlaggeben... Full description
? points 152 b
62.93 €
123.08  лв
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Durch den steigenden Wettbewerbsdruck und die Globalisierungwurde Reputation zu einem ausschlaggebenden Faktor des Erfolges.Die Wirkung von Reputation ist besonders stark, wenn Informations-bzw. Kommunikationsasymmetrien vorliegen, wenn die Notwendigkeitbesteht Vertrauensvorschüsse zu leisten. Diese Interdependenz(Vertrauen und Reputation) verweist auf die Relevanz der Reputationfür die PR. Der Begriff der Reputation soll differenziert unddessen Faktoren hinterfragt werden. Außerdem werden Funktionen derReputation in Hinblick auf ihre Relevanz für die PR analysiert. Dieasymmetriemindernde Wirkung ist Ansatzpunkt und wird anhandverschiedener theoretischer Konzepte erklärt. Dabei wird deutlich,dass Reputation oder Vertrauenswürdigkeit per seKommunikationsasymmetrien zwar nicht kompensieren können,allerdings eine bessere Ausgangsposition schaffen. Die Kompensationist ein aktiver Prozess, der ständiger Arbeit bedarf. Trotzdem wirddie intrinsische Asymmetrie einer jeden Kommunikation immerbestehen bleiben.

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About the book

Full name Reputation
Author Stephanie Rauscher
Language German
Binding Book - Paperback
Date of issue 2008
Number of pages 136
EAN 9783639014884
Libristo code 06811475
Publishers VDM Verlag Dr. Müller
Weight 219
Dimensions 150 x 8 x 8

Categories

Economics, Finance, Business & Management > Business & Management > Sales & marketing
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