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Sales Promotion Decision Making

Concepts, Principles, and Practice

Language EnglishEnglish
Book Paperback
Book Sales Promotion Decision Making Steve Ogden-Barnes
Libristo code: 09872328
Publishers Business Expert Press, September 2015
Sales promotions are a fact of life for the majority of retailers, suppliers, and FMGC stakeholders... Full description
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Sales promotions are a fact of life for the majority of retailers, suppliers, and FMGC stakeholders commanding up to 75 percent of total marketing budgets. From straightforward discounts on products to more complex omni-channel consumer competitions and co

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About the book

Full name Sales Promotion Decision Making
Author Steve Ogden-Barnes, Stella Minahan
Language English
Binding Book - Paperback
Date of issue 2015
Number of pages 170
EAN 9781631570476
ISBN 9781631570476
Libristo code 09872328
Publishers Business Expert Press
Weight 222
Dimensions 152 x 229 x 9

Categories

Economics, Finance, Business & Management > Business & Management > Sales & marketing
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