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Selecting the Right Products and Services

Language EnglishEnglish
Book Paperback
Book Selecting the Right Products and Services Allan Sutherlin
Libristo code: 11553552
Publishers NTC PUB GROUP, December 1992
This book is a systematic approach to conducting a product or service analysis. By working through t... Full description
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This book is a systematic approach to conducting a product or service analysis. By working through the marketing tasks and processes in this book, you'll: profile the value and performance of your entire line of products and services; analyze sales patterns and forecast future sales potential; determine profitability product by product and calculate return on investment; and much more. It also equips you with more than 35 formats that, once completed, will identify top performers and impact future marketing investment decisions.

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About the book

Full name Selecting the Right Products and Services
Author Allan Sutherlin, David Parmerlee
Language English
Binding Book - Paperback
Date of issue 1993
Number of pages 101
EAN 9780844235776
ISBN 0844235776
Libristo code 11553552
Publishers NTC PUB GROUP
Weight 322
Dimensions 216 x 279 x 9

Categories

Economics, Finance, Business & Management > Business & Management > Sales & marketing
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