Contact
How to shop
Delivery
Shopping guide
Services Marketing and Management
English
363 b
Up to 30 days for returns
Customers also purchased
"Services Marketing and Management" provides an in-depth consideration of how services are conceptualized, designed and managed, creating the basis for a clear understanding of the multi-dimensional aspects of services. Unlike many textbooks on services marketing this book puts services management and delivery in context. Firstly, it explores the effect of organizational structures, management styles, internal marketing and management competencies on service management decision making and implementation. Secondly, "Services Marketing and Management" considers detailed examples of not-for-profit and for-profit service organizations and service delivery. Finally, this text addresses contemporary issues for services managers and speculates on some of the challenges for the future of services marketing. This textbook is designed for postgraduate and MBA students of services management and services marketing courses as well as undergraduates.
About the book
English
Give this book today
It's easy
1 Add to cart and choose Deliver as present at the checkout 2 We'll send you a voucher 3 The book will arrive at the recipient's addressYou might also be interested in
/
Hardback
140.72
€
275.23 лв
/
Paperback
12.32
€
24.10 лв
/
Paperback
9.29
€
18.17 лв
Hi! I'm Libroamiko, your book advisor.
How can I help you?