Free delivery for orders over 69.99€

Check order status

Become part of a community of book lovers from all over the world and get access to a whole bunch of benefits. Create an account for free

Free delivery for purchases over 69.99 €

Speedy courier 3.49 € Speedy point 3.49 € Еконт courier 3.99 € Еконтомат/Офис на Еконт 3.99 € Ekont Box 3.99 € Sameday courier 3.99 € Sameday Box 3.99 € Box Now 3.99 €

Contact

How to shop

Help

My account

▸ Empty :-(

Free delivery for orders over 69.99€

Smart Ball

Marketing the Myth and Managing the Reality of Major League Baseball

II Robert F. Lewis

Language

English

Book Hardback

Libristo code: 08775274

Publishers University Press of Mississippi, January 2010

An assessment of baseball's ascension as a global business brand and its myth-making power Smart... Full description

Libristo code: 08775274

141 b

58.45 €

114.33 лв

In stock at our supplier Shipping in 14-20 days

Up to 30 days for returns

Customers also purchased

Psi-Fi ensimmäinen painos Pauli Kola

Paperback

18.93 € 37.02 лв

Peppa Pig Velký adventní kalendář

Board book

26.92 € 52.64 лв

Munchnerin Georg Jakob Wolf

Paperback

37.03 € 72.43 лв

Nussknacker 2. Ausgabe Bayern

Paperback

27.75 € 54.27 лв

Modelo de fila de espera prioritária Deepak Gupta

Paperback

41.60 € 81.35 лв

Eros - erotisk novell Hermansson

MP3

3.42 € 6.69 лв

Efeito de um exercício de estabilizaç?o específico versus um exercício convencional para as costas Sucheta Golhar

Paperback

27.54 € 53.86 лв

An Introduction to Forensic Phonetics and Forensic Linguistics Grace Sullivan Buker

Paperback

58.77 € 114.93 лв

Führung als "Wettbewerbsvorteil" in der 5-Sterne-Hotellerie Wiens Alexander Fuchs

Paperback

51.97 € 101.64 лв

Effect van klasgrootte op de kans van leerlingen om te leren Raphinos Alexander Chabaya

Paperback

35.99 € 70.40 лв

Cvičebníček Matematiky 2 Ivana Čiháková

Paperback

2.12 € 4.15 лв

Pourquoi croit-on ? Psychologie des croyances Thierry Ripoll

Paperback

22.40 € 43.82 лв

Sila zániku Branislav Kovár

Hardback

14.99 € 29.31 лв

Sonnenschein Peter Rosegger

Hardback

39.31 € 76.89 лв

Sueños CLARA TAHOCES

Paperback

30.24 € 59.14 лв

Cheval de guerre de Michaël Morpurgo (Fiche de lecture) Hadrien Seret

Paperback

14.41 € 28.19 лв

Meine allerersten Tastenträume 4 Anne Terzibaschitsch

Sheet

12.55 € 24.54 лв

Cuerpo de Administrativos de Comunidad Autónoma de Aragón. Escala General Administrativa. Temario específico, volumen 1 MARTOS NAVARRO

Paperback

58.71 € 114.83 лв

Voc? Cura Voc?: inspiradoras & milagrosas histórias de cura de guerreiros modernos Jane G Doyle

Paperback

10.37 € 20.28 лв

Smyslovoj predperevodcheskij analiz nauchnogo texta Veronika Mahova

Paperback

20.74 € 40.57 лв

Grundlagen einer Theorie religionspädagogischer Elternarbeit Siglinde Spuller

Paperback

58.56 € 114.53 лв

An assessment of baseball's ascension as a global business brand and its myth-making power Smart Ball follows Major League Baseball's history as a sport, a domestic monopoly, a neocolonial power, and an international business. MLB's challenge has been to market its popular mythology as the national pastime with pastoral, populist roots while addressing the management challenges of competing with other sports and diversions in a burgeoning global economy. Baseball researcher Robert F. Lewis II argues that MLB for years abused its legal insulation and monopoly status through arrogant treatment of its fans and players and static management of its business. As its privileged position eroded in the face of increased competition from other sports and union resistance, it awakened to its perilous predicament and began aggressively courting athletes and fans at home and abroad. Using a detailed marketing analysis and applying the principles of a "smart power" model, the author assesses MLB's progression as a global business brand that continues to appeal to a consumer's sense of an idyllic past in the midst of a fast-paced, and often violent, present. A retired corporate executive, Robert F. Lewis II has a doctorate from the University of New Mexico where he teaches part time. He has published in Outside the Lines, the journal of the Society of American Baseball Research.