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Smarter Screen

Language EnglishEnglish
Book Paperback
Book Smarter Screen Shlomo Benartzi
Libristo code: 09300786
Publishers Little, Brown Book Group, October 2015
A leading behavioral economist shows how businesses can improve consumer thinking and decision-makin...
? points 69 b
28.70 €
56.13  лв
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A leading behavioral economist shows how businesses can improve consumer thinking and decision-making on screens.

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About the book

Full name Smarter Screen
Author Shlomo Benartzi
Language English
Binding Book - Paperback
Date of issue 2015
Number of pages 256
EAN 9780349410395
ISBN 0349410399
Libristo code 09300786
Publishers Little, Brown Book Group
Weight 334
Dimensions 235 x 155 x 21

Categories

Economics, Finance, Business & Management > Business & Management > Sales & marketing > Market research
Computing & Information Technology > Computer science > Human–computer interaction > User interface design & usability
Economics, Finance, Business & Management > Economics > Behavioural economics
Economics, Finance, Business & Management > Business & Management > E-commerce: business aspects
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