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Socio-Economic Perspectives on Consumer Engagement and Buying Behavior

Language EnglishEnglish
Book Hardback
Book Socio-Economic Perspectives on Consumer Engagement and Buying Behavior Hans Ruediger Kaufmann
Libristo code: 15797284
Publishers IGI Global, May 2017
A comprehensive reference source on new innovative dimensions of consumer behavioural studies that r... Full description
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224.37 €
438.82  лв
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A comprehensive reference source on new innovative dimensions of consumer behavioural studies that reveals different conceptual and theoretical frameworks. This publication features expansive coverage on a number of relevant topics and perspectives, such as green products, automotive technology, and anti-branding.

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About the book

Full name Socio-Economic Perspectives on Consumer Engagement and Buying Behavior
Author Hans Ruediger Kaufmann, Mohammad Fateh Ali Khan Panni
Language English
Binding Book - Hardback
Date of issue 2017
Number of pages 350
EAN 9781522521396
ISBN 1522521399
Libristo code 15797284
Publishers IGI Global
Weight 1315
Dimensions 152 x 229 x 25

Categories

Economics, Finance, Business & Management > Business & Management > Management & management techniques > Management of specific areas > Sales & marketing management
Economics, Finance, Business & Management > Business & Management > Sales & marketing > Market research
Economics, Finance, Business & Management > Economics
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