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Soft Power in China

Name: Soft Power in China
Brand: PALGRAVE MACMILLAN
SKU: 04551603
Price: 114.42 EUR
Availability: InStock
Author: J. Wang
ISBN: 9780230108622

Public Diplomacy through Communication

J. Wang

Language

English

Book Hardback

Libristo code: 04551603

Publishers PALGRAVE MACMILLAN, December 2010

The idea of soft power figures crucially in the story of China's re-emergence as a global power. Whi... Full description

Libristo code: 04551603

280 b

114.42 €

223.78 лв

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The idea of soft power figures crucially in the story of China's re-emergence as a global power. While the debate on the intentions and merits of its global outreach continues, China has embarked on its quest for an image makeover. Soft Power in China describes and explains the scope of country's pursuit of soft power through public diplomacy and international communication. What kinds of images does China want to refashion and project? What is the role of the government vis-a-vis that of other institutional and social actors in these efforts? What kinds of tensions and pressures has China experienced? Where do the programs stand in terms of their impact on the country's image? What do all these efforts mean to the broader discussion on the study and practice of public diplomacy and national image management? This book represents a collaborative effort to address these questions.