Start The Work

If you're a business owner feeling trapped in the daily grind or not at the level you want to be, then you're not alone...

In this book, Natalie Dawson, best-selling author of "TeamWork: How To Build A High-Performance Team," shares her proven playbook for busy business owners looking to break free from doing it all by themselves (or feeling like they have to) and start building their business so that it's dependent on your team and not just you as the business owner.

Growing a business requires more than just daily operations; it demands strategic scaling. Many leaders, while busy running their businesses, miss out on opportunities to expand their team, reach, and revenue because they don't understand the scaling process. As the co-founder and president of Cardone Ventures, Natalie Dawson not only led her company from $2.7 million in revenue in 2019 to $146.8 million in 2023, but she has also coached thousands of clients to grow their businesses exponentially.

In the early days, she managed multiple roles-from people and operations to technology, running 40 events per year. Over time, she has systematically replaced herself with skilled team leaders, growing our team to 220 members. This book shares my secrets on effectively duplicating your role and expanding your business. It provides practical tools and strategies necessary for substantial growth, applicable across any industry.

The book is structured into four sections: Time, You, Your Culture, Your Team. It starts with how to optimize your time-the foundation for personal growth and business expansion. The following sections delve into cultivating your habits, designing a scalable culture, and structuring your team for maximum effectiveness. Each section is designed to shift your focus from day-to-day operations to long-term growth strategies.

Whether you're a startup founder hungry for rapid growth or an established business owner dreaming of expansion, 'Start the Work' delivers invaluable guidance to drive measurable results and propel your business toward a scalable future.