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Strategic Analysis

Language EnglishEnglish
Book Paperback
Book Strategic Analysis Warner
Libristo code: 01220048
Publishers Business Expert Press, January 2011
Strategy and strategic planning at the firm level often gets a bad reputation because managers aren... Full description
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17.30 €
33.84  лв
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Strategy and strategic planning at the firm level often gets a bad reputation because managers aren t trained in it and the tools are unfamiliar, infrequently used and often poorly applied. The outcomes of these efforts can therefore be incomplete, biased, and far too subjective and the results disappointing. One purpose of this book is to overcome this problem of familiarity by developing a systematic approach to conducting a strategic analysis. From assessing the general industry environment to analyzing industry forces and firm resources, well known models are introduced and explained.

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About the book

Full name Strategic Analysis
Author Warner
Language English
Binding Book - Paperback
Date of issue 2011
Number of pages 168
EAN 9781606491751
ISBN 160649175X
Libristo code 01220048
Publishers Business Expert Press
Weight 259
Dimensions 154 x 231 x 9

Categories

Economics, Finance, Business & Management > Business & Management > Business strategy
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