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Strategic Brand Management

Language EnglishEnglish
Book Paperback
Book Strategic Brand Management Rosenbaum-Elliott
Libristo code: 19193245
Publishers Oxford University Press, August 2018
The only textbook that builds upon the traditional branding models to fully explore the emotional, s...
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92.35 €
180.63  лв
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The only textbook that builds upon the traditional branding models to fully explore the emotional, social, and cultural impact real-world brands have on contemporary consumers.

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About the book

Full name Strategic Brand Management
Author Rosenbaum-Elliott, Richard (Professor Emeritus of Marketing and Consumer Research, University of Bath, School of Management), Larry (International Con
Language English
Binding Book - Paperback
Date of issue 2018
Number of pages 368
EAN 9780198797807
ISBN 9780198797807
Libristo code 19193245
Publishers Oxford University Press
Weight 782
Dimensions 188 x 245 x 18

Categories

Economics, Finance, Business & Management > Business & Management > Business strategy
Economics, Finance, Business & Management > Business & Management > Sales & marketing
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