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Blackwell Encyclopedia of Management - Strategic Management V12 2e

Name: Blackwell Encyclopedia of Management - Strategic Management V12 2e
Brand: John Wiley and Sons Ltd
SKU: 04954448
Price: 119.71 EUR
Availability: InStock
Author: John Mcgee
ISBN: 9781405118286

John Mcgee

Language

English

Book Hardback

Libristo code: 04954448

Publishers John Wiley and Sons Ltd, June 2006

The new edition of The Blackwell Encyclopedia of Management: Strategic Management includes a new pre... Full description

Libristo code: 04954448

290 b

119.71 €

234.13 лв

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The new edition of The Blackwell Encyclopedia of Management: Strategic Management includes a new preface by the current editor, John McGee. He acknowledges the signal contribution of Derek Channon and outlines the key current trends in the field of strategic management. * Fully updated new edition covers over 160 key terms and concepts in strategic management; * Contains contributions from more than 55 international contributors; * Gives more explicit attention to 'competitive strategy' and 'competitive advantage'; * Fully treats the 'resource-based view', with recent developments around the 'knowledge- based view'; * Introduces the 'new economy', specifically economics of knowledge and information and the nature of network externalities; * Outlines the key current trends in the field of strategic management in the editor's preface.