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Strategy Express

Language EnglishEnglish
Book Paperback
Book Strategy Express John Middleton
Libristo code: 01433423
Publishers John Wiley and Sons Ltd, March 2006
Strategy Express is the fast track route to mastering the essential aspects of strategy. It covers a... Full description
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Strategy Express is the fast track route to mastering the essential aspects of strategy. It covers all the fundamentals of successful strategy, from developing a compelling vision to knowing your customers, and from fostering creativity to making it happen. It gives examples and lessons from benchmark companies, including Sony, eBay, Tesco, and Apple, as well as ideas from the smartest thinkers in the strategy field. It includes a glossary of key concepts and a comprehensive resources guide. Strategy Express lays bare a complex and commonly misunderstood subject so you can master the concepts and apply the thinking...fast.

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About the book

Full name Strategy Express
Author John Middleton, Bob Gorzynski
Language English
Binding Book - Paperback
Date of issue 2006
Number of pages 130
EAN 9781841127071
ISBN 1841127078
Libristo code 01433423
Publishers John Wiley and Sons Ltd
Weight 152
Dimensions 126 x 173 x 8

Categories

Economics, Finance, Business & Management > Business & Management
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