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Strategy of Global Branding and Brand Equity

Language EnglishEnglish
Book Hardback
Book Strategy of Global Branding and Brand Equity Alvin Lee
Libristo code: 09109779
Publishers Taylor & Francis Ltd, March 2015
Why does a customer choose one brand over another? What are the factors which would make an individu...
? points 591 b
242.78 €
474.83  лв
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Why does a customer choose one brand over another? What are the factors which would make an individual more inclined to choose your brand? This book offers a way to predict which brand a buyer will purchase. It looks at brand performance

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About the book

Full name Strategy of Global Branding and Brand Equity
Author Alvin Lee, Jinchao Yang, Richard Mizerski, Claire M. Lambert
Language English
Binding Book - Hardback
Date of issue 2015
Number of pages 222
EAN 9780415749107
ISBN 9780415749107
Libristo code 09109779
Publishers Taylor & Francis Ltd
Weight 500
Dimensions 163 x 243 x 19

Categories

Economics, Finance, Business & Management > Business & Management > International business
Economics, Finance, Business & Management > Business & Management > Sales & marketing
Economics, Finance, Business & Management > Economics
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