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Tendançologie

La fabrication du Glamour

Language FrenchFrench
Book Paperback
Book Tendançologie CHASTELLIER
Libristo code: 34038371
Comment se fabriquent les tendances ?La "tendançologie" vient de cette volonté de connaître et de ma... Full description
? points 85 b
34.91 €
68.28  лв
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Comment se fabriquent les tendances ?La "tendançologie" vient de cette volonté de connaître et de maîtriser la rhétorique des tendances.Quels sont les phénomènes de polarisation, les effets d'entraînement ? Comment se fabrique l'impalpable, le Glamour ? Et comment s'y retrouver, comment garder le doigt pointé dans la bonne direction ?Le postulat du livre, c'est que les tendances de fonds, celles qui intéressent les industriels, parce que réputées "lisibles sociologiquement", "instauratives d'un sens" sont toujours des archétypes, des fragments de culture. De la culture actualisée par des formes de pensée, de ressenti contemporain.De l'underground au merchandising, ce livre montre comment tirer profit des tendances et les transformer en événements industriels.

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About the book

Full name Tendançologie
Author CHASTELLIER
Language French
Binding Book - Paperback
Number of pages 208
EAN 9782212541755
Libristo code 34038371
Weight 1
Dimensions 155 x 240 x 14
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