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The Effects Of Competitive Strategies On Banks Performance

A study on effects of competitive strategies on performance of commercial banks in Meru town, Kenya

Language EnglishEnglish
Book Paperback
Book The Effects Of Competitive Strategies On Banks Performance Eliud Imaana
Libristo code: 06970065
Publishers LAP Lambert Academic Publishing, November 2011
THE EFFECTS OF COMPETITIVE STRATEGIES ON BANKS PERFORMANCE is a research project that was conducted... Full description
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51.95 €
101.61  лв
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THE EFFECTS OF COMPETITIVE STRATEGIES ON BANKS PERFORMANCE is a research project that was conducted in Meru-Kenya in 2010/2011. This publication aims to achieve the following: Highlight and give guidance on the effects of innovative products, technology, corporate social responsibility (CSR), staff training and branch network on performance of commercial banks in Meru town in Kenya. Compare the research findings with both the findings of other researchers and with outstanding competitive advantage theories advanced by scholars: Michael porter;Reacy and Wiersema's; and Kim and Mauborgne. Give suggestions for further research Give insight on banking sector in Kenya

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About the book

Full name The Effects Of Competitive Strategies On Banks Performance
Author Eliud Imaana
Language English
Binding Book - Paperback
Date of issue 2012
Number of pages 68
EAN 9783659226144
Libristo code 06970065
Publishers LAP Lambert Academic Publishing
Weight 118
Dimensions 150 x 220 x 4
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