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The Relationship between Service Environment and Consumer Satisfaction

Mediated by Hedonic and Utilitarian Shopping Value

Language EnglishEnglish
Book Paperback
Book The Relationship between Service Environment and Consumer Satisfaction Shisok Kim
Libristo code: 16626282
Publishers LAP Lambert Academic Publishing, November 2016
The relationship between service environment and consumer satisfaction is a thesis concerning how to... Full description
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61.03  лв
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The relationship between service environment and consumer satisfaction is a thesis concerning how to improve consumer satisfaction mediated by shopping value such as hedonic and utilitarian shopping. Tangible and intangible in-store stimuli, ambient odors, enjoyed music, etc. are studied to verify the influence on consumers' emotions (e.g. positive and negative affect) and personal shopping value. The many physical surroundings of the stores influence on consumers' shopping behavior. The author verifies that the consumers' shopping behavior is more affected by utilitarian shopping value than the hedonic shopping value.

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About the book

Full name The Relationship between Service Environment and Consumer Satisfaction
Author Shisok Kim
Language English
Binding Book - Paperback
Date of issue 2017
Number of pages 100
EAN 9783330332379
Libristo code 16626282
Publishers LAP Lambert Academic Publishing
Weight 168
Dimensions 150 x 220 x 6

Categories

Economics, Finance, Business & Management > Business & Management > Sales & marketing
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