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Tourismus im Web 2.0

"Reisende bestimmen wo's hin geht!"

Language GermanGerman
Book Paperback
Book Tourismus im Web 2.0 Eva-Maria Straub
Libristo code: 06836438
Publishers VDM Verlag Dr. Müller, November 2009
Reisen werden immer mehr zum Statussymbol und so ist es kaum verwunderlich, dass der Tourismus heute... Full description
? points 127 b
51.99 €
101.69  лв
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Reisen werden immer mehr zum Statussymbol und so ist es kaum verwunderlich, dass der Tourismus heute einer der bedeutendsten globalen Wachstumsmotoren ist. Mit dem Wachstum entstehen aber auch immer wieder neue Herausforderungen. Während sich Urlauber früher primär im Reisebüro über Angebote und Ziele erkundigten, überwiegt heute das Internet. Bei der Internetnutzung geht es aktuell jedoch weniger um das reine Abfragen von Informationen, sondern vielmehr um die Interaktion mit anderen. Es avanciert zum "Mitmach-Web", wobei starre Informationen von Unternehmen in den Hintergrund treten. Um also in der Tourismusbranche erfolgreich zu sein bzw. zu bleiben müssen Anbieter auf diesen Trend reagieren!

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About the book

Full name Tourismus im Web 2.0
Author Eva-Maria Straub
Language German
Binding Book - Paperback
Date of issue 2010
Number of pages 120
EAN 9783639293586
Libristo code 06836438
Publishers VDM Verlag Dr. Müller
Weight 172
Dimensions 154 x 224 x 12
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