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Trademarks

Language EnglishEnglish
Book Paperback
Book Trademarks Tom Blackett
Libristo code: 03614546
Publishers Palgrave Macmillan, January 1998
For many companies, brands are now their most valuable assets - yet there is insufficient knowledge... Full description
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119.24  лв
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For many companies, brands are now their most valuable assets - yet there is insufficient knowledge within business in general of legal systems that exist to allow brand owners to protect these assets. Equally, few trademark lawyers fully understand the commercial significance of these legal systems for the success of brand-based businesses. Adopting an interdisciplinary approach, Trademarks divulges the legal enigma to the brand owner, and the business advantage of trademarking to the lawyer, whilst providing a unique insight into all aspects of trademarking for all those fascinated by this channel for success.

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About the book

Full name Trademarks
Author Tom Blackett
Language English
Binding Book - Paperback
Date of issue 1998
Number of pages 142
EAN 9781349147212
ISBN 1349147214
Libristo code 03614546
Publishers Palgrave Macmillan
Weight 248
Dimensions 155 x 235 x 8

Categories

Economics, Finance, Business & Management > Business & Management > Sales & marketing > Market research
Law > Laws of specific jurisdictions & specific areas of law > Company, commercial & competition law: general > Commercial law
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