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Trendology

Building an Advantage through Data-Driven Real-Time Marketing

Language EnglishEnglish
Book Paperback
Book Trendology C. Kerns
Libristo code: 13486333
Publishers Palgrave Macmillan, November 2014
In this, the first data-driven guide to real time marketing, Chris Kerns outlines the value of RTM v... Full description
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19.45 €
38.03  лв
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In this, the first data-driven guide to real time marketing, Chris Kerns outlines the value of RTM via a comprehensive social data performance analysis. He lays out best practices for measuring RTM, injects a data-driven mindset into every step of its methodology, and shows how marketers can grow RTM into a daily win for brands across the globe.

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About the book

Full name Trendology
Author C. Kerns
Language English
Binding Book - Paperback
Date of issue 2014
Number of pages 234
EAN 9781349502431
ISBN 9781349502431
Libristo code 13486333
Publishers Palgrave Macmillan
Weight 3869
Dimensions 155 x 235 x 15

Categories

Economics, Finance, Business & Management > Business & Management > Management & management techniques > Management of specific areas > Research & development management
Economics, Finance, Business & Management > Business & Management > Business strategy
Economics, Finance, Business & Management > Business & Management > E-commerce: business aspects
Economics, Finance, Business & Management > Business & Management > Business mathematics & systems
Economics, Finance, Business & Management > Business & Management > Sales & marketing
Economics, Finance, Business & Management > Economics
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