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Understanding Consumer Financial Behavior

Name: Understanding Consumer Financial Behavior
Brand: Palgrave Macmillan
SKU: 02942513
Price: 134.3 EUR
Availability: InStock
Author: W. Fred Van Raaij
ISBN: 9781137544247

Money Management in an Age of Financial Illiteracy

W. Fred Van Raaij

Language

English

Book Hardback

Libristo code: 02942513

Publishers Palgrave Macmillan, February 2016

Government policies, marketing campaigns of banks, insurance companies and other financial instituti... Full description

Libristo code: 02942513

325 b

134.30 €

262.66 лв

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Government policies, marketing campaigns of banks, insurance companies and other financial institutions, and consumers' protective actions all depend on assumptions about consumer financial behavior. Unfortunately, many consumers have no or little knowledge of budgeting, financial products, and financial planning. It is therefore important that organizations and market authorities know why consumers spend, borrow, insure, invest, and save for their retirement - or why they do not. Understanding Consumer Financial Behavior provides a systemic economic and behavioral approach to the way people handle their finances. It discusses the different types of financial behaviors consumers may engage in and explores the psychological explanations for their behavior and choices. This exciting new book is essential reading for scholars of marketing, finance, and management; financial professionals; and consumer policy makers.