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Understanding the Business of Global Media in the Digital Age

Language EnglishEnglish
Book Hardback
Book Understanding the Business of Global Media in the Digital Age Micky Lee
Libristo code: 16407937
Publishers Taylor & Francis Ltd, October 2017
This new introductory textbook provides students with the tools they need to understand the way digi... Full description
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249.15 €
487.29  лв
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This new introductory textbook provides students with the tools they need to understand the way digital technologies have transformed the global media business of the 21st century. Focusing on three main approaches - media economics, critical

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About the book

Full name Understanding the Business of Global Media in the Digital Age
Author Micky Lee, Dal Yong Jin
Language English
Binding Book - Hardback
Date of issue 2017
Number of pages 270
EAN 9781138688964
ISBN 9781138688964
Libristo code 16407937
Publishers Taylor & Francis Ltd
Weight 657
Dimensions 191 x 235

Categories

Society & Social Sciences > Society & culture: general > Cultural & media studies > Cultural studies
Society & Social Sciences > Society & culture: general > Cultural & media studies > Media studies
Society & Social Sciences > Sociology & anthropology > Sociology
Economics, Finance, Business & Management > Economics > Political economy
Economics, Finance, Business & Management > Business & Management > International business
Economics, Finance, Business & Management > Industry & industrial studies > Media, entertainment, information & communication industries
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