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Value-Based Marketing for Bottom-Line Success

Language EnglishEnglish
Book Paperback
Book Value-Based Marketing for Bottom-Line Success Phil Allen
Libristo code: 07181166
Publishers McGraw-Hill, December 2002
Value Based Marketing for Bottom Line Success provides a 5-step model and critical tools necessary f... Full description
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Value Based Marketing for Bottom Line Success provides a 5-step model and critical tools necessary for creating and managing a successful Value Delivery marketing strategy. Customers buy value, not product or features. They buy from the company t

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About the book

Full name Value-Based Marketing for Bottom-Line Success
Author Phil Allen
Language English
Binding Book - Paperback
Date of issue 2002
Number of pages 266
EAN 9780071626422
ISBN 9780071626422
Libristo code 07181166
Publishers McGraw-Hill
Weight 482
Dimensions 193 x 235 x 15

Categories

Economics, Finance, Business & Management > Business & Management > Sales & marketing > Advertising
Economics, Finance, Business & Management > Business & Management > Sales & marketing > Customer services
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