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Value Proposition Design. Come creare prodotti e servizi che i clienti desiderano

Name: Value Proposition Design. Come creare prodotti e servizi che i clienti desiderano
Brand: Edizioni LSWR
SKU: 15581515
Price: 58.61 EUR
Availability: InStock
Author: Greg Bernarda
ISBN: 9788868951405

Greg Bernarda

Alexander Osterwalder

Yves Pigneur

Alan Smith

Language

Italian

Book Paperback

Libristo code: 15581515

Publishers Edizioni LSWR, May 2015

“Value Proposition Design” aiuta imprenditori, manager, agenzie di marketing e creatori di start-up... Full description

Libristo code: 15581515

143 b

58.61 €

114.64 лв

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“Value Proposition Design” aiuta imprenditori, manager, agenzie di marketing e creatori di start-up ad affrontare una delle sfide fondamentali di ogni attività economica: creare prodotti e servizi che i clienti davvero desiderano. Applicando la stessa impostazione grafico-visiva del volume “Creare modelli di business”, di cui è il seguito e il naturale complemento, questo libro mostra come usare il “Value Proposition Canvas”, uno strumento pratico per progettare, collaudare e immettere sul mercato prodotti e servizi che i clienti saranno felici di acquistare. Esercizi, illustrazioni e strumenti pratici consentono di migliorare il proprio prodotto/servizio o la propria idea di business.